Nina’s floral ‘picks’ from London Fashion Week

We are a die-hard fan of the floral-print here at Nina’s, and as London Fashion Week fleetingly graced our presence, we felt it only fitting to showcase some of our favourite floral-themed collections that debuted their SS17 season last week. Caution: we can’t be held responsible for the actions taken after reading this, like the purchase of something florally-embellished and very expensive… 


Erdem is a brand known for its ethereal quality, and it most definitely lived up to it’s reputation. Luxe-looking charcoal and silver florals were printed in a brocade-style fashion, finished with long black ties echoing glimpses of a Victoriana influence. Floating, chiffon dresses with high necks and long sleeves, were marked with ditsy prints and laden with ruffles upon ruffles. Neutrals were the foundation of Erdem’s SS17 collection, however the feature of dusky blues and pale yellows paired with flashes of vibrant summer brights, showcased the intertwining of a modern palette and romantic styles.


Preen by Thornton Bregazzi has contemporary rock ‘n’ roll aesthetic to their collections, starting with a minimal palette and evolving into a whirlwind of colour. The process of change and transformation is a key focus within their collection, as the pieces begin as a blank canvas with flowers and specialised motifs being injected slowly and carefully. Boyish tees paired with deconstructed tailoring, blended into pastels and shimmery ruffled dresses- a key focal point at LFW. Softer ditsy prints added an element of romantisicm, combined with perfectly pressed flowers delicately placed on the face, collar bones, mouth and arms.

Markus Lupfer

There was a grungy feel to Lupfer’s SS17 collection, with a strong contrast between feminine and masculine styles and one big nod to layering. Sweeter coloured breezy dresses with floral motifs were paired with oversized shirts in the same print, and leather-look jackets were worn with darker florals and gothic lace overlays. Chockers were a key accessory, bringing to light the variance of texture used within this collection. A white bright studio adorned with flora and fauna set the scene for this eclectic mix of styles.

Peter Pilotto

This collection showcased abstract influence of floral patterns with a vintage-feeling core.

It began singing the song of summer, through lighter hues of pinks and blues, and gradually shifting to the vibrancy of harsher tones of red and green. Tinges of gold among the varied colours gave an added luxe-feel to this collection, but the enlarged and vivid florals screamed a tropical influence.

Marques’ Almeida

The focus on floral begun at the start of this collection, with brightly coloured prints layered onto the opening pieces. Flower-burdened shirts adorned with oversized shoulders were paired with statement trousers, and Marques’ Almeida’s signature frayed denim hems. Stripes, metallic and furs debuted in several of the pieces- with oversized elements in the spotlight. A mixture of eccentric pattern and colour in deconstructive style; Marques’ Almeida ran true to their colours this season.

Simone Rocha

Inspired by her Irish roots, this collection combined the classic country-style dress with sweet embellished flowers and net-curtain overlays. Bright white fabrics in an array of textures were key to remaining traditional, however belted macs layered on top added a uniformed feel to the pieces. Black emerged, laced and frilled laden with enlarged wine-coloured florals and contrasting to the earlier softness. To finish, bloomy-patterned chiffon dresses were delicate and soft, with dots of yellow added throughout embodying the nature of a painting.